CHANEL × ERES case study

Case Study

CHANEL × ERES

Interactive Digital Experience

Context

An interactive digital experience was developed to express the identity of the collaboration between Chanel and Eres.
The objective was to translate the visual universe of the project into a refined and immersive web experience.

Art Direction

The visual language and artistic direction were defined by Pierre-François Letué and Marc Malcor.

Digital Development

BLACKPEN translated this creative direction into an interactive digital experience, designing a fluid and immersive interface that reflects the identity of the collaboration. Particular attention was given to transitions, rhythm and visual coherence across the experience.

Experience

The experience introduces a refined interaction where the Eres pieces are gradually revealed through user input.
This gesture creates a subtle balance between concealment and revelation, reinforcing the elegance and visual narrative of the project.

Outcome

The final experience translates the creative vision into a cohesive and immersive digital environment, reinforcing the identity of the collaboration through interaction, rhythm and visual precision.