HUBLOT x DEPECHE MODE

Case Study

HUBLOT × Depeche Mode

Context

A series of visuals was developed to reflect the identity and intensity of the collaboration between HUBLOT and Depeche Mode. Created to support the launch of the Spirit of Big Bang Depeche Mode, the visuals translate the Memento Mori universe into a powerful and cohesive visual narrative.

Creative Direction

BLACKPEN defined the creative concept and visual direction, shaping a visual language that brings together the codes of HUBLOT and the identity of Depeche Mode. The objective was to create a distinctive visual universe, balancing materiality, contrast and atmosphere.

Visual Development

All environments and compositions were developed in 3D, allowing full control over materials, lighting and structure. Each visual was carefully crafted and validated prior to production.

Execution

The timepiece was photographed separately and seamlessly integrated into the 3D/CGI environment.
This approach allowed for a highly refined and perfectly controlled final image.

Outcome

The final visuals combine precision and depth, creating distinctive visual universes that reflect each identity and elevate the perception of the timepiece.