HUBLOT × SORAI case study- Blackpen

Case Study

HUBLOT × SORAI

Context

HUBLOT’s collaboration with SORAI highlights a commitment to conservation and awareness, expressed through a limited-edition timepiece supporting the protection of endangered rhinos.
The visual challenge was to translate this message into a distinctive and meaningful visual universe aligned with the brand’s identity.

Creative Direction

BLACKPEN defined the creative concept and visual direction, shaping a visual language at the intersection of HUBLOT’s codes and the SORAI narrative.
The intention was to create a strong visual universe inspired by the beauty and authenticity of the savanna, combining materiality, contrast and tone to reflect both the technical precision of the timepiece and the depth of the collaboration.

Visual Development

All environments and compositions were developed in 3D/CGI, allowing full control over materials, lighting and visual structure. Each scene was carefully crafted and validated prior to production to ensure coherence and precision.

Execution

The timepiece was photographed separately and integrated into the 3D environment.
This approach allowed for complete control over the final image, ensuring a refined and cohesive result.

Outcome

The final visuals combine precision and depth, creating distinctive visual universes that reflect each identity and elevate the perception of the timepiece.